The location of business is very important, especially for stationery stores. I think it is good to do stationery business in stores near secondary and primary schools, but to open a stationery store well, it is not enough to rely solely on the location, but also to manage the surrounding interpersonal relationships, especially the relationship with the school. Business is done by people, and finally I wish you success! ! !

　　Take away a 30-square-meter stationery store for example:

　　For Tianjin, I calculate according to the cost here in Tianjin: rent (including transfer fee) 350,000+decoration 6200 (including containers)+first purchase fee 20,000+working capital 5000 = at least 60,000.

　　Nowadays, many stationery stores take care of gift sales.

　　I suggest you add some small gifts and crafts besides this pen. Since you want to do this, you should go for a stroll in Wuai when you have nothing to do. There, you have seen more and naturally have your own ideas!

　　Bags-schoolbags, leisure bags, wallets

　　Daily necessities for students-cups, drinking pots, electric fans, lunch boxes, piggy banks and alarm clocks.

　　Jewelry-headdress, key chain, mobile phone rope,

　　Educational toys-? ? ?

　　1. General goods demand

　　Town-level middle schools mean a large number of boarders. Because of strict management and traffic problems, they don't have much possibility of outsourcing full-text supplies, so you must fully stock up.

　　At least some basic best-selling products must be prepared. The following is a general list:

　　Pencils (HB,2B,4B) (wood, automatic), automatic lead.

　　Ballpoint pen (red, blue) (straight tube, automatic), ballpoint pen core

　　Neutral pen (red, blue and black), neutral core

　　Pen, ink (red, blue)

　　Brush (bristle, wolf hair)

　　Eraser (general, art)

　　Set of rulers and bulk rulers (triangle, ruler, curve board, tape measure), compasses (common, drawing)

　　Glue stick, liquid adhesive, double-sided adhesive, transparent adhesive (5mm~12mm wide ×15~30 yards)

　　Pencil sharpener

　　Staplers (10#,12# mainly, large staplers enter according to orders), staples.

　　Thumbs, pins, paper clips

　　All kinds of exercise books, notebooks, diaries, exercise books and classmates.

　　Letter paper, envelopes, stamps (small amount).

　　Book cover, tie rod clip, document bag, file folder, file box, organ bag (according to local conditions)

　　Watercolor pen, oil pastel (both small)

　　Pencil case, pencil case, schoolbag

　　……

　　With the above, students' daily needs can be basically met, and many other featured products and tools will not be listed one by one.

　　2. Stocking quantity, method and principle

　　Basic stocking quantity.

　　According to the maximum quantity, large quantity, ordinary quantity, small quantity and little difference.

　　Daily consumables > maximum quantity

　　Contains refills, staples, glue, paper clips, pins, pencils, lead cores and so on.

　　Daily necessities > large quantities

　　Including gel pen, ballpoint pen, glue stick, rubber, set ruler and bulk ruler, transparent glue, etc.

　　Stable selling products > ordinary

　　Including pencil sharpener, ink, all kinds of books, letter paper, compasses, pull rod clips, file bags, folders and so on.

　　Slow consumables > small quantity

　　Pencil case, stapler, pencil sharpener, file box, organ bag, double-sided tape, envelope, etc.

　　Unstable sales > very few

　　All kinds of new products, large office appliances, stationery boxes, schoolbags, watercolor pens, oil pastels, stamps, etc.

　　When arranging the allocation of purchase funds, you can generally allocate the goods in this way. Of course, you have to consider the specific situation yourself.

　　In addition, because of the particularity of stationery industry.

　　Stocking should also be seasonal.

　　For example, you can prepare more pencil cases, pencil cases and schoolbags before school starts in September, but you don't need them at ordinary times.

　　You can prepare more pencils, pads, rulers and compasses before the exam in June.

　　The stocking principle of stationery is consistent with that of other retail industries. We should grasp the off-peak season of sales, predict the market demand and selectively match the goods, keep the inventory as low as possible and save costs.

　　3. Purchase channels and brand selection

　　First, consider the possibility of becoming a brand distributor.

　　If your business area is enough, your sales volume is stable, and you can supply a certain number of items for the manufacturers, you can consider signing contracts with some stationery manufacturers.

　　Cooperation with manufacturers requires financial strength and sales performance, both of which are indispensable

　　As far as the current market is concerned, the minimum signing task of first-line manufacturers is generally 150 thousand/year, and the rebate is 2 to 3 points for you.

　　Second-tier manufacturers, the minimum is generally 70 thousand/year, and the rebate is 1 to 2 points for you.

　　Secondly, if you don't have the strength to be a dealer, you can choose to purchase from dealers and agents.

　　At present, the domestic distributors are generally distributed as follows: there are large distributors in the provincial capital, with strong strength and large shipments;

　　There are small dealers in prefecture-level cities, with average strength and average shipments.

　　I make a simple evaluation of their advantages and disadvantages:

　　Provincial capital dealer:

　　Advantages-low price, large shipment, high promotion frequency, various categories and one-stop procurement.

　　Disadvantages-slightly longer response time, freight cost, and lower possibility of obtaining advertising assistance.

　　Local dealers:

　　Advantages-fast response, door-to-door, and may get advertising support from manufacturers through it.

　　Easy to develop interpersonal relationships, full of human feelings.

　　Disadvantages-the price is 5 to 10 points higher than the provincial level, and the shipment volume is average (if the strength is not strong, it may be out of stock in the peak season).

　　Who to choose, you can consider it yourself according to the actual situation, or you can choose both, and the goods are complementary.

　　Now, let's look at the choice of brand.

　　Generally speaking, the advantages and disadvantages of first-line brands and second-line brands are also obvious:

　　First-line brand, advantages-high popularity, rich categories, strong advertising and store image support,

　　There are various support channels (exhibitions, supply meetings, member stores)

　　Disadvantages-strict price control, little room for manoeuvre in the purchase price, and general promotion frequency.

　　Second-tier brand, advantages-lower price, high promotion frequency, low demand for sales volume and large profit space.

　　Disadvantages-low popularity, weak advertising and tool support, and single variety.

　　At present, the first-line brands are: Chenguang, Deli, True Color, Qi Xin, UME (Lianzhong), Guangbo, Watanabe and so on.

　　At present, the second-tier brands are: hobby, Chenqi, Haodeli, Jin Wannian, Miki, Baixue and so on.

　　Similarly, you can choose brands with strong comprehensive strength, such as Chenguang and Deli, or you can choose them in a balanced way to suit your needs.

　　In addition, there are a lot of miscellaneous brands in the market, which is also optional, because the profit is high and the innovation is very fast, and there are many gadgets that students like.

　　4. Non-retail sales methods

　　Refers to: small wholesale, group purchase

　　If you have enough manpower and a car, you can go to the township wholesale. Small retail stores and supermarkets in towns and villages basically take the goods from whoever delivers them.

　　Group buying is aimed at various office units (government departments, factories and mines, schools, etc.), providing them with daily office supplies and some large-scale demand products at a certain time.

　　(For example, when holding various meetings, gel pens, notebooks, file bags, or weaving handbags will be needed in large quantities; And desk calendar at the end of each year, etc.)

　　In addition to the stationery I mentioned earlier, office supplies also include many:

　　Ink pad inkpad, nail lifter, punching machine, leather book, file box, filing cabinet, file rack, pen container, combined office pen container, etc.

　　5. Other goods that can be considered

　　Because most of the town-level middle schools are boarders, there is a great demand not only for stationery, but also for various necessities of life.

　　If the business area is suitable and there are no supermarkets nearby, you can choose to prepare the following goods at the beginning of each semester:

　　Shampoo, toothpaste, toothbrush, washing powder, soap, soap, shower gel, towel, garbage bag, mosquito-repellent incense (summer), toilet water (summer), etc.

　　Then you can prepare some fine products, gifts, small toys, band-AIDS, playing cards, lighters and so on.

　　6. Consider expanding business methods.

　　Such as membership card, promotion of certain products, etc.

　　These are all considered when the business is relatively stable and has a certain scale. It is not recommended to start business unless it is strong.

　　7. Other precautions

　　A. Pay attention to the products with shelf life, and immediately choose to promote clearance when they are unsalable: glue stick, liquid glue, inkpad ink, watercolor pen, oil pastel, gel pen, neutral core, ballpoint pen, etc.

　　B. Make full use of promotion meetings, supply meetings and exhibitions. Generally, these meetings are held in the off-season, and the peak season is not excluded. If you have time and funds, you must not miss them, especially for first-line brands.

　　C. When dealing with people, you should pay attention to getting acquainted with dealers and getting closer; Show enough respect and patience to the salesmen of brand manufacturers and gain a good impression; Of course, we are always enthusiastic and patient with our customers.

　　D in the peak season (such as the beginning of school), if there are not enough people, you must hire someone again, even if you spend money.

　　E. If there is profit, kickbacks can be given (salesmen, government and school procurement personnel or relevant responsible persons).

　　F. The decoration is neat and bright, and if possible, it can be considered as a small stationery store.

　　G. Learn to ask dealers and factory salesmen for resources: penholders, posters, advertisements inside and outside stores, etc.

　　H. Dangerous goods, unhealthy products and inferior gadgets must not be sold, for the loss outweighs the gain.

　　I. Learn to keep records of sales and accounts, analyze the sales situation and make an inventory by yourself every quarter and every year, which will be of great help to the stock selection in the coming year. Over time, you can become an industry veteran and report the goods you need at present without looking at the product catalogue.

　　There are many kinds of stationery sales, but the general principles are the same.

　　The above is my feasibility analysis based on your specific situation, and it is no problem to follow my suggestion.

　　However, as I also said, the information you provided is limited and vague, and many specific practices should be based on your actual situation.

　　I am writing this because I hope to help you with my professional knowledge, and I also hope to help all those who want to start a business in the stationery industry.

　　I wish you a happy and prosperous business.