"It is difficult to make domestic building blocks, and it is even more difficult to make a brand of building blocks. However, JAKI Jiaqi did it. "

　　In recent years, the tide play industry has undergone earth-shaking changes, gradually rising from the previous niche market and becoming a hot track for capital competition. Chaowan consumption has thus become more popular and diversified. Among them, building blocks have quietly entered the game with their creative and experiential characteristics, becoming the "new need" of many young people.

　　"JAKI Jiaqi Hand-held Trend Building Block", the short and powerful slogan reveals JAKI Jiaqi's "ambition"-to be a domestic building block with trendy play attributes. In 2024, it was the fourth year for JAKI Jiaqi to cut into the building block track. In all major online and offline channels, JAKI Jiaqi's revenue grew steadily and continuously. In the face of the increasingly fierce competition pattern, why did JAKI Jiaqi continue to be at the forefront?

　　1.

　　Product first,

　　Keep up with the trend and win by quality.

　　It is understood that JAKI Jiaqi insists on product first. In terms of quality control, JAKI Jiaqi, who has more than 20 years of experience in toy production, has formulated standardized quality management measures to ensure that all the details of the products meet the specifications through strict production processes and quality inspection.

　　In terms of product development and design, JAKI Jiaqi has set up more than 100 R&D teams in Shantou, Shenzhen and Guangzhou, closely combining with the aesthetic needs of consumers of generation Z, attaching importance to face value, and focusing on developing a series of national tide building blocks with oriental culture, so as to tell the story of China well and enhance Chinese people's sense of identity and self-confidence in oriental culture.

　　For example, the super lucky cat launched at the end of 2023. JAKI Jiaqi draws inspiration from the allusions of traditional lucky cats, and combines the cute cat image with hard-core machinery and super lucky arm to satisfy everyone's fantasy of China's traditional fables through its cute appearance. In addition to restoring the image of the traditional lucky cat, it also incorporates the attitude and opinions on the tide playing with building blocks, endows it with interesting gameplay, and designs a number of national tide and good fortune decorations.

　　Sam member stores, which have always been famous for their strict supply chain screening and product selection mechanism, also have JAKI Jiaqi products. Up to now, JAKI Jiaqi building blocks have had a variety of products in Sam member stores, including explosives such as "Dawn Core Module" and "Dawn Project Astronaut". It is reported that JAKI Jiaqi's products are very popular in Sam, and their performance is very bright. From being stationed in Sam to being widely praised, it can be seen that the strength of JAKI Jiaqi products is deeply recognized.

　　2.

　　Omni-channel layout,

　　Marketing helps brand awareness.

　　With more and more products out of the circle, JAKI Jiaqi building blocks continue to build channel layout and create closed-loop marketing of online and offline full links.

　　Online, JAKI Jiaqi building block products have entered all major platforms, covering all e-commerce platforms such as Tmall, JD.COM and Pinduoduo; Interest e-commerce platforms such as Tik Tok and Xiaohongshu; Get things, rubbing points and other tidal platforms. The data shows that the sales of JAKI Jiaqi building blocks on the e-commerce platform have steadily increased, and the brand exposure of various channels has continued to increase.

　　Offline, there are more than 50,000+stores in China, including Sam member stores, famous products, TOPTOY, KKV Group, Toys R Us, Jiumu Miscellaneous Club, king of the children, Worry-Free Life, Honey Snow Ice City, Tasting and other large chain stores. Offline sales channels have gradually penetrated, creating an all-round sales network.

　　In addition, JAKI Jiaqi, as a trendy building block brand that attracts the attention of young consumers, has gained a great deal of spontaneous sharing on social platforms because its products meet the interests and needs of the younger generation.

　　According to incomplete statistics, on the well-known social platform Xiaohongshu, the number of notes on planting grass by JAKI Jiaqi building blocks has reached thousands, and there are many explosions in these notes, which have been widely exposed and discussed. This spontaneous sharing behavior highlights consumers' recognition and love for JAKI Jiaqi products, and further expands JAKI Jiaqi's brand influence in the building block track.

　　3.

　　Cross-border cooperation

　　"Building Block +IP" Stimulates the Force of Innovation

　　At present, domestic building block products are developing in the direction of tide play and IP. On the one hand, JAKI Jiaqi deeply cultivates product design, develops products through content thinking, incubates its own IP products, and produces content with product innovation; On the other hand, through the super original design ability, we can provide consumers with more interesting, more content and emotional products.

　　In the past three years, JAKI Jiaqi has completed many cross-border "whole activities", and strives to reach and link consumers in more ways through creative linkage with trendy IP in different fields.

　　The joint product of JAKI Jiaqi and Mi Xue Bing Cheng-Super Snow King Machinery generally ranks in the forefront of the motorcycle tide play list;

　　JAKI Jiaqi cooperated with Super IP GG Bond to develop a fun blind box-fishing GG Bond. Since its listing, its sales volume has hit record highs.

　　Fun, interesting, stem, high value, in the past three years, JAKI Jiaqi has continuously activated the "dopamine" of the younger generation with unexpected co-branded products, boldly explored and innovated around the ever-changing consumer demand, and upgraded the product strength and influence into a huge brand potential.

　　4.

　　Hard core upgrade

　　Open the brand 2.0 era

　　In 2024, JAKI Jiaqi officially launched the brand upgrade strategy. There are three main aspects: first, brand VI is upgraded to create a "super symbol"; Second, "product IP+ brand IP" dual drive; Third, all-round penetration of channels, truly achieve JAKI Jiaqi "everywhere, anytime."

　　This time, JAKI Jiaqi brand VI has been fully upgraded, and the new brand LOGO has incorporated "corner cutting". It is reported that the "corner cutting" has two symbolic meanings: first, the letter "A" is similar to a mountain peak, which means "the first place" and takes the meaning of winning one; Second, the "triangle" element originates from the wisdom interpretation of "three" in the Tao Te Ching, an oriental philosophy —— Chapter 42 of the Tao Te Ching: "The Tao gives birth to one, two, two, three and three things."

　　The new brand LOGO symbolizes all things, unlimited creation. Everything was born in the East, and the East created everything. The building blocks symbolizing JAKI Jiaqi are the soil that "breeds" everything, and "grows" thousands of trendy building block products containing oriental culture. It also represents a colorful inner world and a "dream-making space" that stimulates unlimited imagination, implying that building block lovers create a dream new universe in it and enjoy endless building fun.

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　　JAKI Jiaqi's brand leap from 0 to 1 is inseparable from JAKI Jiaqi's deep cultivation in the toy industry for many years. More importantly, JAKI Jiaqi insists on the control of high-quality design, continuous fashion innovation, and strengthens the brand's trend attribute, thus achieving differentiated development.

　　On the whole, the building block track is still full of huge increments and infinite possibilities, and the market has great potential for future development. Looking at the whole domestic building block track, JAKI Jiaqi, who is now firmly seated in the head echelon, has a tendency for dark horse brands to be ready.

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