1 You can heat it up through social media promotion. 2 Social media is an important channel for modern people to communicate with the outside world. Social media platforms, such as Weibo, WeChat and Tik Tok, can be used to promote new dramas. By releasing trailers, posters, stills, behind-the-scenes tidbits and other related content, people's interest and attention are aroused. In addition, offline publicity activities can be held, such as press conference, fan meeting, TV program promotion, etc. These activities can increase the audience's attention and enthusiasm for the new drama. At the same time, you can also invite stars, directors, screenwriters and other related personnel to participate in publicity activities to increase the topicality and exposure of the new drama.

　　Making high-quality trailers and posters is the key to heating. Because these promotional materials can attract people's attention and interest, and make them pay more attention to the drama. In addition, we should do a good job in social media publicity, use platforms such as Weibo, Tik Tok and bilibili to publish relevant content, interact with the audience, and improve the audience's participation. You can also publish press releases on some well-known film and television review websites or TV media to increase exposure. In addition, making exquisite peripheral products is another way to increase the popularity of the drama. Through publicity and publicity, more people can pay attention to and look forward to the launch of the new series.

　　Starting with social media propaganda, using the star effect, increasing the interaction between fans and promoting new ideas. Because social media is increasingly becoming one of the important ways for people to get information and show themselves, it can attract more and more attention and topic discussion by publishing stills, tidbits, videos and other forms of publicity on major social media platforms; At the same time, using the star's powder absorption effect can attract more people's attention and heat; Interaction between drama fans is one of the effective ways to strengthen audience participation, which can attract more fans to participate in the interaction through topic discussion and live interaction on social media. The promotion of novel creativity can start from the plot theme, character elements, publicity tidbits and other aspects, and arouse the audience's interest and attention through the unique and interesting promotion form of creativity. These methods will enable the release of new dramas to gain more heat and attention.

　　Publicity and marketing+word-of-mouth recommendation Because the new drama needs to be known to as many people as possible and arouse their interest, it needs a lot of publicity, such as posting trailers, posters, stills and other promotional materials on social media, and it can also be exposed through entertainment programs, magazines and other channels. In addition, word-of-mouth recommendation is also an important factor to heat up the new drama. If the plot is innovative and the actors are outstanding, word-of-mouth will naturally spread and bring more viewers. In addition to publicity and marketing and word-of-mouth recommendation, we can also use social media and other platforms to interact with fans, hold press conferences, stay in the field and other ways to strengthen interaction with the audience, improve the audience's sense of participation, and further increase the popularity of the new drama. At the same time, we can also consider making exquisite peripheral products, such as stills books and peripheral toys, to expand the audience's consumption channels and improve the commercial value of the drama series.

　　However, the drama has just been broadcast. If you want to increase the popularity, you can increase the popularity from the individual of the hero and heroine, or increase the popularity in the form of a plot to capture the preferences of the audience.