On March 28, with "gathering world-renowned IP"

　　Drawing a blueprint for building blocks "was successfully held in Shanghai Center. At the meeting, Zhu Weisong, the founder and CEO-- of Bruco, announced the brand-new strategy of building blocks, announced the brand-new IP, and unveiled brand-new products, and indicated that he would continue to innovate categories, especially role toys, to become a diversified market with full population, full price and globalization, and strive to create fun products around the world.

　　Announce the strategy of whole population, full price and globalization for the first time

　　Since its establishment, Blue has invested continuously and persisted in innovation, and accumulated 500+ patents. In 2022, Bruco created the building block man system, redefined the concept of "building block man" and established a unique standard system of Bruco building block man. With the original "skin and bones" splicing system as the core, Bruco Building Block people have achieved exquisite design beauty, smooth user experience, higher quality and more cost-effective, while restoring the IP image with charm, satisfying the player's pursuit of "good but not expensive".

　　As the pioneer of building blocks, Bruco adheres to the original splicing system and cooperates with many well-known IPS to continuously enrich the multi-price product matrix to meet the needs of fans at all ages, so that the products are good but not expensive, so that every user who likes building blocks can participate. At the same time, Brock's building blocks are also actively deploying overseas markets. Taking the Transformers series as an example, the scope of authorization has covered many countries around the world. In the future, Bruco will continue to exert its efforts to implement the diversified layout strategy of the whole population, full price and globalization.

　　Gather world-renowned IP, create high-quality original IP, and realize two-way empowerment of IP and users.

　　Previously, the IP matrix officially authorized by Brock Block Man covered many popular series such as Altman, Transformers, Naruto, Douro Mainland and Ye Luoli. At this conference, Brock also announced the upcoming authorized cooperation projects for the first time, including Marvel Infinite Universe, Spider and its magical partners, Baokemeng, Saint saint seiya, Kamen Rider, Hatsune Miku, Detective Conan, New Century Gospel Warrior, Minions and other world-renowned IPS, which further enriched Brock's global IP cooperation matrix.

　　Sheng Xiaofeng, president of Bruco Building Block, said at the conference that Bruco Building Block people closely connect IP with consumers with their unique charm and value. It can not only achieve a high degree of restoration of IP verve, but also continuously explore new categories. By turning users' favorite IP into an interesting entity that can be seen, touched and played in their hands, Brock Building Block People make IP more concrete and inject new vitality into IP.

　　In addition to authorized cooperation, Bruco building blocks are also actively building high-quality original IP. The animation of "Amazing Brock" and "Unlimited Heroes of Brock" has a total broadcast volume of 13.1 billion+. Hero Unlimited Building Block Man has been sought after and loved by many users once it was launched. Its unique national style design allows every player to feel the profound heritage of Chinese culture in the fun of splicing.

　　Polishing products with user thinking, realizing the two-way trip between brands and users.

　　The conference also reflected Bruco's attention to users. The players of Bruker Block Man spontaneously formed a distinctive circle-BFC (blokes figures creator-

　　Brock, the creator of building blocks, is the product of the combination of user creativity and brand concept. In this circle, users not only buy the products of building blocks, but also give new life to building blocks through painting and transformation. This sense of participation and creative freedom greatly enhances the user's experience value, and also adds personality and social attributes to the product. At the same time, Bruco constantly absorbs user feedback, polishes products step by step from user needs, meets user expectations, and builds a unique Bruco user ecosystem. This user-centered brand strategy has injected great vitality into Bruco.

　　Firmly believe in win-win cooperation and draw a blueprint for the future of building blocks.

　　At this conference, Bruco fully demonstrated its strong brand strength and product strength, and the partners attending the conference said that they were full of expectations for further deepening cooperation with Bruco. Mr. Jian Sun, CEO of Shanghai Xinchuanghua Culture Development Co., Ltd. also sent a blessing to the conference, and said that Bruco has achieved very good development in the past few years; Building blocks have broad market prospects in China. At the same time, they expressed their willingness to better cooperate with Bruco, further support Bruco's development in the toy market and adult collectibles market, and wished Bruco by going up one flight of stairs.

　　Ms. Qian Jing, Director of Consumer Products Department of Hasbro Greater China, also expressed her recognition of the craftsman spirit of the Brock team in product development and her appreciation of the products of Building Block People. She mentioned that in the process of working with Bruco, what impressed her was their dedication to product development and craftsmanship. She believes that only IP products polished by craftsmanship can finally be welcomed by consumers and the market. The building block people uniquely created the "bone and skin" splicing game, which not only met the needs of players, but also better realized the mobility and satisfied the desire of IP players to realize ornaments.

　　In the future, Bruco will continue to give full play to the advantages of original design, IP matrix and other aspects, actively lay out channels and expand the global influence of the brand. Walk with many partners and users all the way, pass on the "happiness of fighting" and create fun products around the world.

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