The 2023 "Jinding Award" selection activity sponsored by Zhongshan Culture, Radio, Film and Television Tourism Bureau was officially launched at the opening ceremony of the 2023 World Cultural Tourism Industry Expo on May 10th. Zhu Shanzhong, ambassador of the United Nations World Tourism Organization and former deputy director of the National Tourism Administration, Ma Zuiliang, former director of the National Development and Reform Commission and international liaison consultant of national strategic emerging industries, Liu Jinhua, president of China Culture and Entertainment Industry Association, Yao Jun, chairman of China Tourism Scenic Area Association and president of China Amusement Park Association, and Xiao Yichong, deputy director of the Propaganda Department of Zhongshan Municipal Committee of the Communist Party of China, party secretary and director of Zhongshan Culture, Radio, Film and Television Tourism Bureau, kicked off the 2023 Jinding Award.

　　As one of the supporting activities of Zhongshan Travel Expo, the "Jinding Award" selection activity, which advocates the development of the game entertainment industry in the direction of "culture+creativity, science and technology, and intellectual creation", enhances the internationalization level of the game entertainment industry, and enhances the competitiveness of cultural tourism products such as game entertainment in the international market, has been held for six consecutive times. The activity is market-oriented, aims at building corporate brands, and serves consumers. By continuously optimizing the award setting, the selection scope is expanded and the evaluation method is changed.

　　In 2023, the connotation of the "Jinding Award" will continue to be upgraded. Four awards will be set up, including indoor amusement equipment, outdoor amusement facilities, cultural tourism planning and design, and digital cultural products. Fifteen winning works will be selected, focusing on the originality and project innovation of cultural tourism products.

　　In order to improve the influence, popularity and gold content of the "Jinding Award" activity, game and entertainment enterprises are encouraged to enhance their independent research and development capabilities, develop diversified new formats, accelerate the transformation and upgrading of the industrial chain, and promote the high-quality development of the game and entertainment industry. This year's "Jinding Award" selection activity will innovate in the aspects of publicity, judging team, award setting and voting channels, and inject new vitality into the "Jinding Award":

　　First, strengthen the length and breadth of the publicity work, and use offline press conferences, award ceremonies and other activities combined with online publicity to enhance the effectiveness and coverage of the publicity of the "Jinding Award" activities. Among them, this activity will open a special publicity column on the online exhibition platform of "Yunzhan Power" for the first time, reviewing the "Jinding Award" in previous years, promoting the award-winning products and continuously enhancing the popularity of the award-winning enterprises; The launching ceremony will warm up the "Jinding Award" in 2023 by means of live broadcast.

　　"Cloud Exhibition Power" Platform Home Page-2023 "Jinding Award" Publicity Column

　　Column website: https://goldentripoawards.yzdli./

　　In addition to promoting the professionalism and authority of the Golden Ding Award through mass media, professional media channels and cooperative enterprise publicity ports, creating the Golden Ding Award as a business card for the industry and improving the sense of identity of people in the industry and the masses, it will also promote the whole process of the event through well-known new media in the amusement industry: preheating the launching ceremony of the early live broadcast, heating the products in the middle stage, and making promotional videos for the winning works in the later stage. They will be released on WeChat video number, Tik Tok, Aauto Quicker and other video platforms. We will make full use of online channels to strengthen online publicity, expand publicity coverage, innovate publicity methods, improve the credibility and popularity of the Jinding Award, and create a business card with Zhongshan characteristics.

　　At the launching ceremony, awards were given to 15 award-winning products and units of the 2022 Jinding Award.

　　According to reports, the "Jinding Award" in 2023 hopes to promote the high-quality development of the game and entertainment industry through the selection activities, move towards the high-end of the industrial chain, innovation chain and value chain, give full play to the comprehensive development advantages of Zhongshan game and entertainment industry such as cross-border integration and strong radiation driving force, enhance the originality and innovation of game and entertainment products, and guide the future production and research direction of the industry. Strive to build Zhongshan into a large production base of game and entertainment equipment in China, a strong technology and product research and development base, a relatively new display base of game and entertainment equipment, and a rich and healthy experience base of game and entertainment content, which has become a new bright spot in the development of Guangdong-Hong Kong-Macao Greater Bay Area's cultural industry.

　　Click to learn about the participating strategies:

　　https://mp.weixin.qq./s/GlEOusWOVdxRtDhijzSXDw

　　For more new information, please pay attention to "Zhongshan Tour Expo" WeChat WeChat official account.

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