Difficult start: In 1919, Walt Disney met ub iwerks, and the two young people hit it off and established the Ivox-Disney Commercial Art Company. Walter's quick thinking and Ivox's first-class painting skills just complement each other. People say that Walter started out with Mickey Mouse, but few people know that Walter is only the creator, and the cartoon image of Mickey Mouse was designed by Ivox. In the cartoon world, Ivox set an amazing record of 700 cartoon paintings by hand in a working day.

　　Rough development: Unfortunately, the Second World War swept the world like a storm, which dealt a devastating blow to Disney's animated blockbuster plan. To make matters worse, Disney was asked to make propaganda films to arouse people's emotions and training films for the army during the war, and this influence continued until the war. After Walter's death, Roy issued a declaration full of optimism, saying that Disney would continue to follow Woodward's thoughts and talents. However, contrary to expectations, without Walt's genius sensitivity and great enthusiasm for business and art, Disney was like a boat without a helmsman in most of the 1970s.

　　Constantly looking for vitality: Disney didn't sit still and wait for death. In the 1980s and 1990s, the company added new TV channels (Disney Channel, affiliated to ABC/ESPN) and retail stores (the company has always attached great importance to the profits of surrounding goods). But in the 21st century, Disney's original innovative spirit is in jeopardy. The animation unit has been stagnant since Jeffrey Katzenberg, the chairman of the studio, left in 1994. The most successful animated film released by Disney during this period was the Toy Story series, which was produced by Pixar Company and premiered in 1995.

　　At the same time, the DreamWorks, which Kasenberg co-founded, also began to make computer-drawn animated films, among which Shrek series was a sensation. Not content to take second place, in 2005, Disney appointed a new helm-CEO Robert Iger. With greater ambition, he re-implemented the blueprint of founder Walter Disney and put the film at the core of the company again. Iger made a series of shrewd acquisitions. In 2006, he acquired Pixar and Marvel Entertainment. In 2009, he stabilized the franchise rights of the Avengers series (Iron Man, Hulk, etc.) and planned to revive Disney's own film brand.

　　Its latest, and possibly the biggest, acquisition was in 2012 to acquire Lucasfilm for $4.1 billion, and gain control of the lucrative Star Wars series (including the profits of surrounding goods and toys). With the release of Star Wars: The Force Awakens, Disney tasted the sweetness of this acquisition. This movie not only represents the revival of science fiction movies that once swept the world, but also shows Disney's persistent ambition to become the leader in the entertainment industry for decades. The company's profits have more than doubled in the past five years, reaching $8.4 billion, while Disney's share price has increased nearly fivefold in the past ten years, greatly surpassing its competitors Comcast, 21st Century Fox, time warner Inc. and Viacom. Among the star-studded entertainment companies, Disney's market value of 186 billion is the most valuable company.